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Start Selling Your Products on eBay with Shopify Australia: 3 Key Strategies for eBay Progress & Success

You’ve successfully added eBay sales channel to your Shopify store and now you are ready to start selling your products on eBay Australia! Here are 3 strategies that will help you achieve online success! Your products are the first experience of the online shopper with your Australian-based brand, so it is crucial to make a good impression.

Now that you’ve successfully added eBay as a sales channel to your Shopify store, it is time to create a strategy that will help you promote your brand and sell as many products as possible.

In this article, we will discuss some of the best strategies that can help you increase sales on eBay and achieve online success:

#1. Optimize the Listings:

When searching on eBay, the customers are using all kinds of keywords. They aren’t looking for your Shopify store but for your products. eBay shopping experience encourages potential shoppers to find products that meet their criteria so they can decide which products they want to buy. By including specific and relevant keywords, as well as, product identifiers, you will have better chances at appearing whenever customers search for the products you sell.

When writing or updating your eBay listing within Shopify, you can edit the title, product description, and photo for each listing. We encourage you to do this carefully. To make sure your listings appear in relevant searches, we recommend you to include some of the following keywords in your titles – brand, model, what exactly the product is, size, and color. The end goal is to make sure your products appear in search results whenever they are accurate and relevant to searches.

#2. Create Mobile-Friendly Listings:

Today, almost 40% of online sales take place through mobile devices and smart devices. On marketplaces like eBay, this percent is even bigger. Did you know that over 60% of eBay sales include a mobile device? Knowing this, you should make your life easier for your buyers so that they will have a reason to purchase from you. You need to create short and clear product descriptions that are easy to read on smartphone screens. Apart from descriptions, there are a few other things you can do. For example, you can avoid using colors or fonts that are hard to read. Also, avoid content that leads to slow loading time. That really upsets shoppers.

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#3. Be Responsive and Professional:

The online shoppers on eBay who purchase from you rate their shopping experience with your brand or store with something that we all know as feedback. If you want to become a successful eBay seller, you need to make sure you receive a positive comment or feedback for every order and transaction. You should make sure that all of your products meet the expectations of your potential buyers, you need to respond quickly in a professional manner, especially if there are any buyer concerns involved. The shipping purchases should be quickly, and most importantly – there should be fair shipping and delivery prices.

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We all know that positive comments and feedbacks can drive sales and build trust among the customers while negative feedback may damage your reputation and lead to business collapse. The sellers with negative feedback and score appear less frequently in the search results.

By optimizing your listings, creating mobile-friendly and clear descriptions, and selling with your customers’ needs in mind, you will be on your way to achieving online success in Australia.

Add eBay sales channel to your Shopify store, get closer to your customers and grow your business today!

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